Press Release – Partnership Announcement: Lilly Era


Masterchannel announces partnership with record label Lilly Era, distributed via The Orchard/Sony Music
Oslo/London – 29 June

Masterchannel partners with London-based record label Lilly Era, providing its roster of artists with studio-grade mastering. 

Masterchannel aims to democratise the music production process, offering a premium service at an affordable price. This flexibility is hugely attractive to smaller labels with limited recording budgets, and also opens up opportunities for artists to supply studio-level sound enhancement in earlier demo versions of their tracks. 

Christian R. Schultz, CEO & Co-Founder at Masterchannel states: 

We have previously worked with some of the artists at Lilly Era so to get the whole label with us going forward shows great signs of trust in what we deliver. This partnership is a clear example of how labels can up their game with the technology Masterchannel delivers.

About Masterchannel

Music tech venture Masterchannel aims to democratize the music production process and help artists build sustainable careers in music, supporting them from initial idea to final release. Their first creator tool, a world-leading automated mastering service, offers premium AI mastering with studio-grade mastering results in less than ten minutes, at an affordable price and with zero-technical expertise required. Resolutions offered are Lossless, Hi-Res Lossless and Ultimate.

About Lilly Era:

London-based record label Lilly Era delivers the best new music in a variety of genres. Focusing on chill house and developing the sound in the house scene, Lilly Era continues to set new standards. Within its first 2 years the independent label, distributed via The Orchard, was able to amass over 100 million streams. 

Lilly Era releases:

Read on