Oslo, Norway – The Norwegian music technology startup Masterchannel have now reached a major milestone: 1 million songs have been optimized through the company’s proprietary AI model since its launch.

From Professional to Hobbyist

A The music industry is currently seeing a massive increase in people wanting to create music. A recent survey reveals that over 50% of Gen Z say they want to become “Creators,” and it has never been easier to release music than now, through independent distributors. And that wave of new producers are one of the reasons why Masterchannel has experienced significant growth over the past year, with the company now optimizing over 60,000 songs per month.

The Preferred Technology Partner

Another key ingredient in Masterchannel’s growth is their unique partnership strategy. By licensing its technology to independent distributors who want to offer AI mastering to their customers, the company has become by far the most preferred technology provider of AI mastering in the world. Over 30 companies worldwide currently use Masterchannel’s AI models, including industry-leading players like TuneCore, Symphonic, Ditto, Amuse, and Groover.

Gearing Up to Become Market Leader

“Over the past three years, we have built a strong reputation through our partnership strategy, world-leading self-developed technology, and a scalable business model. For us, now is the right time to accelerate to become the most preferred solution for AI mastering in the world,” says CEO and co-founder Christian Ringstad Schultz.

In addition to partnerships and technology licensing, the company has built its own platform with 50,000 users. This is where the company now sees a great opportunity for further scaling by offering innovative services to the growing group of musicians around the world.

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