Young veteran Viktoria brings with her an already impressive track record from the music industry with longer stints at both Sony Music and Universal Music.

With a background from the entire spectrum of artist services within labels, she makes a perfect fit for Masterchannel’s mission to elevate artists from promising to professional. She has been managing events, tours and concerts, product management and marketing, been key account for streaming services as well as leading Digster’s Norwegian section.

During her tenure at Universal, she managed projects for artists such as Seeb, Odd Nordstoga, eMMA, Sandra Lyng and Lido.

In the recent years she has helped building ACX Music liaising with artists, labels, managements publishers and collecting societies.

However, it was her own Norwegian Grammy winning artist career that propelled her into the scene, and this has led her to be a trusted team player supporting other artists managing both projects, products and careers.

Masterchannel CEO, Christian Ringstad Schultz, says: «We warmly welcome Viktoria to our team. Her experience is really a brilliant addition to our capacity to support artists achieving their own goals.»